Happy Clients

“I want to be a good leader, not a good lady leader.
I don’t want to be known simply as the woman who gave birth.”
~ Jacinda Ardern


Feminine Leadership Coaching Testimonial: Watch Hanne’s Story here! “Ayuma – your storytelling coaching is unique and rewarding to anyone seeking change in own life and/or eager to assist others as a changemaker. Stories – old and new – have since become a guideline when my path gets challenging. Furthermore, the sessions have shown me how easily we connect with and grow with others if we show ourselves through sharing ours and listening to other people’s stories. An insight I have used numerous times whilst setting up professional networks, connecting with peers and writing on my blog.”

Hanne Fink Ferdinand (Denmark), Founder at Wonder Walk


Feminine Leadership Coaching Testimonial: Watch Wacuka’s Story here! “I started my sessions with Ayuma at a time of real upheaval and change in my life. My career wasn’t where I wanted, my confidence was waning, and I spent a fair bit of time lamenting where my life’s blueprint went wrong. I found Ayuma to be wise, compassionate, and open. We worked to understand my blind spots, the source of my anxieties and design a road map for the future. My own awareness has changed a lot of my worldview, my expectations of self and desires, which in turn has changed what I attract towards me. I would recommend working with Ayuma Michelle if you feel like you are living
through the worst of a self-made Groundhog Day or just want to move forward in a better direction.”

Elaine Wacuka Hurt (USA/Kenya), Project Manager in Intl. Dev & Chief Operating Officer




Brand Storytelling Coaching Testimonial: Read Ingrid’s Experience “I’m happy I chose to invest in and engage with Ayuma Michelle of LetS to support me with the branding of my business.  Ayuma has been of great guidance and support during this exercise. She came to our meetings well prepared, provided very valuable feedback on the assignments, both positive and constructive where needed. She has a wealth of experience and many examples to support the process. I loved how she pushed me and asked critical questions which really helped in refining the brand story. I feel I now have a lot more grip on the branding of my business and I can recommend Ayuma to anyone who needs branding support.”

Ingrid Kruiter (Netherlands), Founder at Open Hearth Coaching & Workshops 


Strategic Storytelling Testimonial: Read Mukami’s Experience
“I’m happy to recommend LetS to anyone who believes it’s time to share their story with the world.
Ayuma was a great support in allowing me to release my stories, share their emotional value and create a clear and consistent narrative. She created the safe space I needed to share what truly mattered to me, who I am, and who I want to become. With her help, I’m now ready to share my authentic story with the world.”

Mukami Karanja (Canada/Kenya), Global Retail & E-Commerce Consultant



Keynote Speaking Testimonial: Read Larry’s Experience
“To know Ayuma Michelle is to feel inspired by her. Ayuma’s electric presence, powerful words, and generous spirit help to form instant and deeply-felt connections with those fortunate enough to see and hear her. Ayuma’s willingness to share her own experience and wisdom – coupled with a keen ability to listen actively and patiently – make her an ideal collaborator.”

Larry Rosen (USA), Storytelling Instructor/Coach at The Moth



Retreat Workshop Testimonial: Read Emma’s Experience
“Ayuma facilitated an excellent session for us [women’s book club]. It was the beginning of the year and we were all looking to re-calibrate and define our vision for the year, it was a powerful session for all. I came out feeling renewed and re-energized; all through Ayuma’s sensitive and gentle guidance.”

Emma Miloyo (Kenya), Pioneer Architect & School Director

Organisations Served by Leading through Story (LetS)

Over a decade at LetS, I’ve had the opportunity to serve exceptional leaders and their teams at Local, Regional, and International organisations that value Gender Equity and the Contributions and Representation of Women in spaces and tables where big decisions are made.
I facilitate women’s workshops and group coaching sessions upon request.
Check out the list of Services available at LetS and reach out if your team would benefit from the investment.

Remember… LetS offers tailored strategies for women leaders and by a woman.

“Ayuma facilitated an excellent session for us [women’s book club]. It was the beginning of the year and we were all looking to re-calibrate and define our vision for the year, it was a powerful session for all. I came out feeling renewed and re-energized; all through Ayuma’s sensitive and gentle guidance.”

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