Graca Machel Trust Entrepreneurship Stakeholder Engagement Workshops (Kenya) Organised by Ayuma Michelle

On 26th and 27th July 2023, I had the pleasure of organising and facilitating a two-day Entrepreneurship Ecosystem Workshop by the Graça Machel Trust in partnership with Mastercard Foundation, for their Women Creating Wealth – Intergenerational (WCW-I) Program.

The goal is to scale its successful women entrepreneurship model to support 3,500 African women-led enterprises in Kenya, Senegal, Malawi, Zambia, Tanzania, and South Africa. The project aims to create 52,500 work opportunities for youth (70% young women), advancing the Mastercard Foundation’s Young Africa Works and Gender strategy.

In two weeks I gathered and personally meet with top women entrepreneurship ecosystem players in Kenya, to discuss what building intergenerational wealth for women and youth practically looks like in our country.

Amongst us were:
Business giants like Flora Mutahi of Melvin’s Group, Eva Muraya of BSD Group, Suzie Wokabi of SuzieBeauty & Ciiru Waweru or Anjiru.

🔸Community builders like Isis Nyong’o of WomenWork, Maureen Amakabane of Nyayo Mums Sokos, and Georgia Webber of KOFISI Africa.

🔸Capacity Builders like Salome Ayugi of Sinapis Group, June Ranja of SNDBX, Faustina Ning’a of WYLDE International and Renee Ngamau of Reneesence.

🔸Researchers like Stella Kimani from Intellecap and Advocacy partners like Pauline Wangeci of KNCCI and Janet Kamotho of MSEA.

🔸And reps of pro-women banks like Elizabeth Wasunna of Absa Bank Kenya and Charity Kabiru of KWFT.

Gracing us were the Graca Machel Trust Senior Entrepreneurship Manager, Korkor Cudjoe and Investment Director, Andia Chakava.
Also, affiliate partners from New Faces New Voices with Chairperson, Caroline Armstrong and Vice Chairperson, Wangeci Gitata.

My greatest joy as a facilitator was hearing different generations of Kenyan women business ecosystem builders say they really felt seen, heard and well taken care of in our safe space.

Daughters of Africa – NEW Digital Platform for African Women Leadership Stories

It’s an honour to announce that I’ve been appointed by Gina Din as CEO & Director of Story of Daughters of Africa; a new digital storytelling platform for African women leaders to showcase their magic and excellence.

Our digital platform uses the power of storytelling to promote gender equity while celebrating diverse African women leaders, their achievements and connecting the older and younger generation of women from the continent – including those in the diaspora.

Daughters of Africa was created by Gina Din Foundation in partnership with Adanian Labs.
Inspired by Gina Din’s namesake autobiography called Daughter of Africa (2022) – available on Amazon!

After 25 exceptional years serving top African brands and global leaders as a Pioneer and Public Relations Authority, Gina Din has shared her story and is now inviting fellow African women leaders to tell their stories too.

“The one thing I want African women to experience on this platform is to feel heard,” ~ Gina Din

I’m excited and honoured to take-on this new role and so grateful for all my helpers who’ve lifted me up on my storyteller journey to prepare me for this opportunity.

Thank you Gina for trusting me with your vision.

Stay tuned for more updates!

Best,
Ayuma Michelle.

LetSat6 Anniversary Celebration

🎉🎉 LetS Turns 6 Today 🎉🎉
Join me for a LIVE Chat and Q&A on Sunday, 14th November on my Youtube channel, LetS with Ayuma, and 5pm EAT.
I’ll be answering any questions you may have about My Storytelling Journey as Founder and Coach at LetS, Brand Storytelling, Keynote Speaking or Voice Over Acting.
Watch the video premiere here!

🎁 PRIZE WINNER 🎁
Our lucky and active participant from our recent Instagram Live session is Sharmay Mitchell (United Kingdom). She won a Complimentary 2hour Consulting Session with me to gain clarity on her storytelling and leadership journey.

#LetSat6

I Won The #ChooseToChallenge Storytelling Award ($1500)

🏆Great News! I WON🎉

Thanks to the African Union, Plan International, CSO Forum, GIMAC Young Women Network, and Save The Children for selecting me as a Senior Youth Award Winner (USD $1500) of the #ChooseToChallenge Storytelling Competition for African Youth that was launched during Women’s Month 2021.
*See opportunities to explore at African Union below.

🎬 My submission was a 3-minute video story under the theme: “Let’s Choose To Challenge Traditional Gender Roles To Improve Economic Growth.”
I crafted it using the same World-class Storytelling Strategies I Coach my Storyful Global Women Clients with.

It was recently announced at an Exclusive Africa-wide Online Award Ceremony with Top African Leaders, Humanitarians, and Nonprofit stakeholders that 173 total story submissions were made across Africa, 12 winners were selected and then 9 of us won the top prizes.

I’m so proud of my fellow winners especially knowing that… Our African Youth stories and recommendations will be heard by the African Union and used in the implementation of Africa’s Agenda for Children (Agenda 2040). We’re driving real change, y’all!

As a Top Winner of the Senior Category under the Economic Growth theme, I won USD $1500 which will of course be injected as capital into my business and other personal investments.

🔔 As promised, here are some opportunities for African Youth (under 35 years) by the African Union which you could explore or share:

1. Africa Girls Can Code Initiative (AGCCI).
Closing the digital gender gap in Africa by equipping young girls with digital literacy, coding, and personal development skills.

2. 1 Million by 2021 Initiative.
Catalyzing action and investment in youth development in Africa.

3. African Union Volunteer Programme.
Promoting youth participation, capacity building, and empowerment through service and skills exchange, driven by the philosophy of Pan-Africanism and Youth Leadership.

💌 I encourage you to use your voice as a tool for advocacy.
Bet on yourself and your story whenever you see an opportunity to drive real change in the world.

cc: @PlanAULO @GIMACNetwork @SaveTheChildren

Guest Speaker at Rotary Club of Muthaiga in Kenya

The World Is Hungry For Alternative Stories. Here’s Why!

Yesterday, The Rotary Club of Muthaiga (celebrating 23 years) hosted me for a LIVE online storytelling session with their community themed: “The World Is Hungry For Alternative Stories. Here’s Why!”

We had such great fun as I challenged the community to look beyond dominant stories to rediscover alternative stories within the global human collective.

As soon as the recording is ready, I’ll share the delicious watch with you.

For now… a big Thank You to all who joined us and added such fun to the beautiful storytelling experience.

Cc:
The Rotary Club of Nairobi Muthaiga North
Rotary International

International Women’s Day 2021 – I’m a Family Female First

I’m a Family Female First

Yes, I’m the First Businesswoman in my entire family.

But it didn’t come without a fight, for I was only given two options:
1. To do what the family patriarchs sat, discussed and decided I should do for a living & receive their full support. OR
2. To do what I wanted for a living with a TOTAL withdrawal of their support.

I’d thought it was a joke. I remember thinking: “They can’t be serious, right? They took me to school to be enlightened, to expand my options and to access more freedom than my foremothers.

“Until I chose to pursue my own path.
And in a snap, the withdrawal took effect.
No phone communication.
No financial support.
No emotional support.

I suddenly became redundant because I didn’t choose a career path that would elevate the patriarchs in my family.
I must admit. It was SO SCARY facing the rejection. And it took a lot of humility to brave through the pain, anxiety attacks, confusion and brokene$$.

In fact, I remember once searching for coins around the house to afford me a packet of Ksh. 50 sanitary towels. Yet on TV I saw the patriarchs display their wealth in business and politics.

However, there was something in me that wasn’t shaken.
For the first time in my life, I felt FREE to CHOOSE. A freedom that not so many women in my family have afforded themselves.
In hindsight, I’m so grateful for the college student I was then for affording me the freedom to choose.

To make decisions about my own life.
To be openly ambitious.
To earn my own money.
To build businesses.
To fund my own dreams.
To fall in love with myself again.
To create my own legacy as a woman.

Turns out… I am the example I’d been waiting for all along!
Sis, don’t wait for an example. BE the example – for You first, then others.

And when you see the L on my business name LetS… think of Legacy – a Family Female First.

I’m helping women like me to take charge of their own stories and use them to launch their wild women dreams.

What do you #choosetochallenge about the women-specific narratives you grew up around in your family and community?

Change the story.
Start with yours.

🚀 LetS Build My Passion Masterclass Series #BMP21

Get Back To What You Love…

Are you Curious about Awakening and Monetizing your Passions in 2021?

🔔 Join me and fellow women experts at the Build My Passion Masterclass Series LIVE on Instagram @ayuma_michelle from 11th – 15th January 2021 at 12pm to 1pm.
Save the dates!

Note: Masterclasses will be available on my Instagram profile for ONLY 24hours.
Afterwards, you can receive
all masterclass recordings in exchange for a donation of ANY amount via PayPal or Mpesa here.
Yes, any amount will be valued and appreciated.

🎯 Enjoy these live masterclass topics:
Day 1: Creating your Passion Story by Coach Ayuma Michelle.
Day 2: Overcoming Your Limiting Beliefs by Coach Ingrid Kruiter.
Day 3: Being Faithful With Your Finances by Coach Joanne Kabiru.
Day 4: Reimagining Yourself by Coach Beryle Uza.
Day 5: Using Technology To Scale Your Passion by Hergeekyness, Mugethi Gitau.

🏆 5 lucky participants stand a chance to WIN free consultations with the experts. These total to about USD $1000 so invest in YOU by participating and you could win.
To qualify as a winner for the prizes…
1. Follow me on Instagram @ayuma_michelle
2. Follow LetS on Instagram @lets_coach
3. Subscribe to my LetS Newsletter at letsfindyourstory.com
4. Participate during the live masterclasses.

💜 WHY BMP21?
I want to SPEAK LIFE to your wild woman dreams, awaken your God-given passions and reconnect you with doing what you love.

🎀 Enjoy inspiring conversations with real life stories of the women experts who’re building their passions as businesses, practical coaching activities and live Q&A sessions to get your burning questions answered.

We dare to view 2021 as a platform to showcase what we love like never before.
Join us and LetS build our passions!

Follow me on IG @ayuma_michelle and @lets_coach for updates about the upcoming masterclass series.

PS. Share your masterclass highlights, screenshots and lessons on Instagram using #BMP21 and I’ll celebrate with you by reposting!

Published on YAZA Africa as a March IKON Woman

Thanks to a generous nomination by @womenworkkenya I have been selected as a YAZA Africa March IKON, amongst fellow phenomenal African women.

In honour of the International Women’s Day 2021, YAZA will be celebrating the women of Africa, as the March IKON. So this whole month YAZA will be sharing 100 stories from 100 women across the continent.

For YAZA, an IKON is a woman who is successful in her own right, who knows who she is and what she stands for and who uses her power for the greater good.

My March IKON story is now published. Enjoy the delicious read on yaza.afica website here!

About YAZA:
YAZA is an online media brand for modern African women, with carefully curated stories by African women and on their own terms. And operates in a collective market of 700million people in South Africa, Nigeria, Ghana, Kenya and soon more countries.

Learn more about YAZA at @yaza.africa www.yaza.africa.com

Celebrating 5 Years of Women Empowerment at LetS!

Dear LetS Women,

Over the 5 years as Founder and Coach at LetS, I’ve had the pleasure of serving +400 women leaders across 5 continents like:
Former Wall Street Boss Woman, International Fashion Designer, Pioneer Woman Architect, Globe-Trotting Women Consultants, SME Women Founders, and even a Stay-At-Home Mum who found her way back into doing what she loves for a living.

As I now delve deep into the future of LetS with great optimism and determination to achieve the vision of women stories leading global change, I’m taking-on new risks and opportunities to put women stories on global stages, innovation spaces, decision-making tables, iconic history books and business marketplaces.
Our stories carry with them ideas, contributions, perspectives, strategies and experiences that are urgent in the progress of our world today.

Expect new interactive content, conversations with guest experts, digital coaching products, fun storytelling challenges and more.

If this is your first time interacting with the LetS brand…
Welcome!
Watch this short video to get you started.

Enjoy the fun birthday goodies I’ve prepared for you below!
Thank you for journeying with me over the storyful 5 years.

Pssst… Swing by the new LetS Shop for the free goodies I’ve left for you.

Your Storyful Coach,
Ayuma.

Digital Tools Available on the NEW LetS Online Shop

Are you looking for smart and simple self-coaching tools to get you started on your storytelling journey?
Are you curious about the world of coaching and how to start small?

Welcome to the NEW LetS Online Shop where you can access digital self-coaching tools that I have designed for you to get started on your coaching and storytelling journey.

Visit the LetS Online Shop below and see which tool tickles your curiosity!

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